Wayes believe it is essential that the creation of any telecommunication operating company, or individual product and associated service is completed top down and should be led by a business plan based on achievable marketing objectives. Thereby ensuring that all network infrastructure is built to accurate system requirements enabling timely provision of customer products and services in defined geographical coverage areas.
Services include the:
Production and agreement of the strategic objectives of the communications business, or product, being considered. See also marketing strategy.
Production of business cases to create and subsequently manage the creation of the communication network, or product, to meet these strategic objectives.
Development of business case criteria and tools required for its monitoring, including cost, service tariff and breakeven models. See also interconnect models.
Definition of the operating company organisational structure. Noting all logistical aspects.